Twenty years in senior care. Everything she has learned, yours to watch.

Real trainings on referrals, funding, and hiring, organized into three tracks. Watch the one that is holding your agency back.

 

Three tracks. Twenty sessions.
One bottleneck at a time.

Click a track to open the player. The arrows move you through it.

GUIDE Program and Revenue Diversification

The payer sources most agencies leave on the table: GUIDE, long term care insurance, and care funding.

Referral Lies That Are Costing You Millions

How referrals actually get made, and the marketing system that keeps them coming without you chasing.

Sales, Staffing and Scaling Operations

Turning assessments into revenue, deciding on a salesperson, and staffing the growth once it lands.

GUIDE Program and Revenue Diversification

Introduction to GUIDE, Middle Tennessee Senior Helpers

GUIDE, The Million Dollar Opportunity Hiding in Plain Sight

Introduction to GUIDE, Middle Tennessee Senior Helpers

Marketing Moments 7, Leveraging Long Term Care Insurance for Home Care Growth

Marketing Moments 8, Diversifying Your Payor Sources to Increase Revenue

Care Funding Consultation for Senior Care, How to Pay for Long Term Care

Referral-Based Growth and Marketing Systems

Referral Lies That Are Costing You Millions

Becoming the Go-To Expert, Educating Your Community About Home Care

The Power of the Personal Touch, Making Referrals Your Superpower

Marketing Moments 1, Power Up Referral Pipelines

Marketing Moments 3, Systemize Your Marketing for Accelerated Growth

Marketing Moments 4, Speaking Your Referrer's Love Language

Marketing Moments 10, The 10 Things You Should Never Do When Promoting Your Business

Marketing Moments, Creating Specialty Programs

Marketing Moments, Standing Out in the Crowd, Crafting Your Unique Value Proposition

Sales, Staffing and Scaling Operations

Marketing Moments 2, Should I Hire a Salesperson?

Marketing Moments 5, From Call to Care, Mastering Assessment Conversions

Marketing Moments 6, Turning Assessments into $Millions

How an $11M Agency Reduced Time-to-Hire by 40% Using Virtual Assistants

Marketing Moments 9, Creating a 2025 Plan

You know what to fix. We bring the hands to do it.

No pressure. No hassles. Just help.